Park City Skids » jay burke http://parkcityskids.com Just another WordPress weblog Wed, 01 Sep 2010 17:20:51 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Snow Chicken in the House! http://parkcityskids.com/2009/12/snow-chicken-in-the-house/ http://parkcityskids.com/2009/12/snow-chicken-in-the-house/#comments Mon, 28 Dec 2009 02:50:16 +0000 Snow Chicken http://parkcityskids.com/?p=156 Ahhh yes, what the hell is a Snow Chicken anyway.  So I started this marketing advising company, one-man shop, back in July.  I was having trouble coming up with a name, I’m out on a mountain bike ride and get accosted by a strange bird.  I go home and research said bird to find it is a Ptarmigan, often called Snow Chickens in Europe.  The feisty little thing was about as intimidating as a kitten, but its persistence was truly inspiring.  All things come together in this story to create Snow Chicken Stategic Mktg Communications.  Anyone knowing me and my affinity for snowsports would know I immediately fell for the slang name of the Ptarmigan, and the tenacity the little bird displayed stayed with me for days.  And so…Snow Chicken was born with a desire to create big brand voices (the Ptarmigan’s attitude) for company’s not packing huge budgets (the Ptarmigan’s physical stature).

So why do I fall into the “skid” classification? Paramount, I’ve not paid full retail for a mountain toy since I started living in Jackson Hole back in the day, and back in the day was 1993.  Additionally, and I feel most importantly, I’ve always put lifestyle in front of career.  I mean really, we are only here for a short time, why spend everyday tied to a chair all in the name of a few more bucks?  Get out and play for crying out loud, the work will come.

In the name of getting out to play in the snow, I’ve been switching gears to winter sports the last few weeks.  Just hung up the cyclocross bike after a cleaning last weekend and then threw a coat of wax on all the skate skis.  So here is a piece of “Skid” advice for all Nordic skiers I’d like to give – ski in Round Valley this year.  My wife and I deliberated over buying Whitepine Nordic passes this year for quite some time, and please – I’m not trying to take anything away from the Whitepine Nordic Center, they do a great job.  Here are three reasons why Round Valley is a solid choice.  First of all…it’s free.  Second, you can take your dogs (don’t be a poop, pick up your dogs shit).  Last, a new Piston-Bully grooming machine was purchased this year – with a little more snow we should see it out on the trails soon.  Did I mention Round Valley is a very peaceful place in the winter?

See you in Round Valley.

]]> http://parkcityskids.com/2009/12/snow-chicken-in-the-house/feed/ 1 The Snow Chicken Is Coming http://parkcityskids.com/2009/12/the-snow-chicken-is-coming/ http://parkcityskids.com/2009/12/the-snow-chicken-is-coming/#comments Fri, 04 Dec 2009 00:26:52 +0000 admin http://parkcityskids.com/?p=152 I am happy to announce we will have some new contributors to parkcityskids.com this winter. Introducing the Snow Chicken, AKA Jay Burke (@jride13 on twitter). I was going to introduce him as someone who totally has a grasp on the Skids lifestyle, and really cares about what is important and essential to the core of living in a mountain town and partaking of the bounty of the mountains, but I thought it would be better to have him do that himself. Plus, I need to somehow con him into writing his first post. So check back for the first post by Snow Chicken.

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