Ahhh yes, what the hell is a Snow Chicken anyway. So I started this marketing advising company, one-man shop, back in July. I was having trouble coming up with a name, I’m out on a mountain bike ride and get accosted by a strange bird. I go home and research said bird to find it is a Ptarmigan, often called Snow Chickens in Europe. The feisty little thing was about as intimidating as a kitten, but its persistence was truly inspiring. All things come together in this story to create Snow Chicken Stategic Mktg Communications. Anyone knowing me and my affinity for snowsports would know I immediately fell for the slang name of the Ptarmigan, and the tenacity the little bird displayed stayed with me for days. And so…Snow Chicken was born with a desire to create big brand voices (the Ptarmigan’s attitude) for company’s not packing huge budgets (the Ptarmigan’s physical stature).
So why do I fall into the “skid” classification? Paramount, I’ve not paid full retail for a mountain toy since I started living in Jackson Hole back in the day, and back in the day was 1993. Additionally, and I feel most importantly, I’ve always put lifestyle in front of career. I mean really, we are only here for a short time, why spend everyday tied to a chair all in the name of a few more bucks? Get out and play for crying out loud, the work will come.
In the name of getting out to play in the snow, I’ve been switching gears to winter sports the last few weeks. Just hung up the cyclocross bike after a cleaning last weekend and then threw a coat of wax on all the skate skis. So here is a piece of “Skid” advice for all Nordic skiers I’d like to give – ski in Round Valley this year. My wife and I deliberated over buying Whitepine Nordic passes this year for quite some time, and please – I’m not trying to take anything away from the Whitepine Nordic Center, they do a great job. Here are three reasons why Round Valley is a solid choice. First of all…it’s free. Second, you can take your dogs (don’t be a poop, pick up your dogs shit). Last, a new Piston-Bully grooming machine was purchased this year – with a little more snow we should see it out on the trails soon. Did I mention Round Valley is a very peaceful place in the winter?
See you in Round Valley.
#1 by admin - December 28th, 2009 at 08:30
Nice post, Snow Chicken. Thanks for the tips on Round Valley. I skied it on Christmas Day, and was pleased to see they are grooming from the gate all the way down to Route 40, in the Silver Summit neighborhood. The conditions were good, and I’m thinking after the next round of storms and grooming, this will allow for walking out the garage and hitting the trail without ever getting in the car. See you out there.